wellen1981: Original issue is/was clarity. Keeping things simple so they are clear for the consumer and not only that, but also so that the decision doesn't reflect badly back onto the company (that was the witcher 3 original comment from me - i only used witcher 3 as an example).
I've read Plotinus, I've bit into Heidegger... You have issues with clarity HERE?
"Give money, get game". It's as simple as that. That's all the customer really has to understand. Nobody's getting "pushined" by the price differences between Steam and GOG. People can pay or refuse to do so. Even better - they have a choice.
R8V9F5A2: The guy does
not actually say that he expects gamers to spend $200 on their next game, what he
is saying is that he hopes that gamers will pay money to experience Ubisoft franchises in other entertainment forms: movies, TV-shows and so on. That is how I interpret his last comment: going from being a gamer spending $60 on games, to spending $200 on games, movies, books, clothes and what-not.
Exactly. I see nothing wrong with this approach. "If people love your stuff and want to buy it, make more stuff for them to buy". It's painfully obvious business advice. The hardest part is actually making stuff people WILL appreciate, adore, covet.
"Love the Warcraft universe? Here - have a Warcraft movie... and a warcraft book... and a plush faerie dragon..."
If people didn't want such things, they would simply ignore them, companies would stop making them. The only thing that I can see as potentially problematic would be excessively invasive and disruptive DLC, but that's something we rarely (if ever) see.
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As for Ubisoft - I will be preordering Heroes 7, thank you very much. I want the franchise to endure, more games to be made. In the end - that's what matters to me.
Want to hear a story of excellence in everything EXCEPT marketing and money-making? Here, check this one out.