amok: However, there are camps that thinks it is setting up to go against the likes of XboxOne, PS4 and Steam Box's.
well, then amazon better have something super-mega-hyper-über-secret weapon in their sleeve. That trio is tough and atm Amazon doesnt have any edge over any of them that i can see or guess. Just buying few skilled professionals - or even whole studios dont magically translate into new consoles afterall.
Heck, amazon doesnt even have the ability to sell their PC bundles outside USA - they better start doing 180-degree turn with their gameselling services if you ask me.
I am skeptic, but ofcourse you never know - Maybe they will announce soon new amazing Amazon-Nintendo concept or something ;)