F4LL0UT: a serious alternative to Steam is certainly better than each publisher depending on his own crappy platform
I do understand why major publishers like EA would go with their own platform. Valve takes a 30% cut on every game sold via Steam. As a major, why would I want some random assholes from Seattle get that large a piece of my pie? Say they launched Battlefield 3 on Steam. That's 10 million units in the first week alone. Let's say they sell each copy for $50, so that's half a billion dollars right there. And how much does Valve earn out of this? A staggering 150 million dollars.150 million dollars out of thin air. I can literally see that conference room of EA suits where they decided that it would be literally cheaper to throw together a lazy-ass Steam clone instead of giving their money to Valve.
The same applies to GOG to a much lesser extent, since GOG at least is a curated store and takes care of the games they sell instead of going with Valve's "You do whatever and we'll have your money, thank you very much!" approach. But the fact remains that majors might be hesitant to let a competitor have a bunch of the money they could have all for themselves.
@topic
Bethesturd, lol. I hate them so. They win the rights games and studios in a lottery to whore them out to Gaben. Screw them, I hope they get their comeuppance and go bankrupt or get bled dry in a long and protracted legal battle against Oculus/Facebook.