Station Identification - it used to be that just after a commercial break, a television network might remind viewers what channel they were watching. A few seconds of that then the show was back on, uninterrupted until the next set of commercials. Now some channels stick channel logos on the screen -while the show is on. With some remaining for the entirety of the program. Other networks go so far as to have animated graphics, like race cars or chickens or whatever, run across the bottom of the screen for a few seconds and more. Flashy graphics intruding on the show, diverting our attention from the program, to tell us of some other show to be watched, at some other time. Often these station tags and in-show advertising blocks our viewing of information, imagery, and subtitling. i bleeping hate this.
As a viewer, i am oft frustrated to not be able to see an interviewees name etc, or some subtitled translations, or some detail or imagery a videographer has captured. As a content producer, i'd be pissed if it was my camera and editing work they were vandalizing with their station tags. Of the programs i favor, the Discovery and History networks are the worst offenders. Subsequently my viewing of their programs has plummeted (but also, they really really suck now). i hope that people will look back from the future and feel thankful that they are not subjected to intrusive in-show ads and "station identification" - (Does anyone really forget what channel they are watching? If so,
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Commercials - With advent of the internet, i figured it wouldn't be long before length of commercials was reduced. In internet-time, 30 seconds is significant. Multiply that by 5+ and it becomes an eternity. i was stubborn to use an ad-blocker because i do feel that content providers are due some monetary consideration for providing my entertainment. But they go too far and just this year i finally installed one (i cut cable years ago, everything i have watched in the last 6-7 years has been online. i don't hate commercials, i just hate their content and length).
The most effective commercial i have ever watched, was a 5 second ad for Sprint. Generally when a commercial break comes up, i tab out to another browser window to surf the net for 2-5 minutes. And i mute the PC. Then come back and continue the program once the spam is gone. But one time there was no audio coming from the ad. i had already tabbed out, and though just a couple seconds had passed, i was curious as to why the ad did not run. i tabbed back expecting to find a stalled ad. Well that ad had no audio, and no moving pictures. Just six letters spelling the world Sprint. That was it.
That silent five second ad managed to do what no other ads had done in a looong time - it got my attention, in positive way. And had i not known who Sprint was, i would certainly have done a net-search on it. But non-intrusive audio would have been okay as well. Five seconds is plenty of time for an advert. That ad left a favorable impression which might tip the balance in a future buying decision. Spammy obnoxious ads however, prejudice me against those companies. The worse they are, the easier it is to remember. Hard to forget i find the distasteful spam to be. They most definitely affect my purchasing decisions in ways unintended by the sponsor.
If each commercial break was comprised of 5 second slots in groups of no more than 6, i would not bother to tab out. If the audio of these commercials was not noise offensive, then i would not bother muting them. Thirty seconds and we'd be back to program. Those ads would be viewed by me, everytime. Other variations would work, like three ten second spots. But not much more. 45 seconds is enough to check email, or scan a forum listing. 30 seconds is a bit short. However, if these commercial breaks occur at a rate of more than one per ten minutes of viewing, i might likely stop watching the show altogether. Perhaps once "internet TV" demographic finally gets big enough (it is huge now), we will see short commercial breaks. i hope people from the future will cringe at what we now are subjected to.